Exhibit in Front of GCC’s Leading Outbound Travel Decision-Makers

Position your brand at Crossroads 360 GCC Edition, the region's premier hosted-buyer marketplace connecting global travel suppliers with the country’s most influential corporate, MICE, and incentive travel buyers.

  • 30th - 31st March 2027
  • Saudi Arabia
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Benefits of Exhibiting

  • Guaranteed pre-schedule meeting with active buyers.
  • Meet senior corporate travel managers, MICE planners, incentive programme leaders, and production travel specialists actively sourcing international partners.
  • Connect with qualified GCC outbound buyers seeking hotels, destinations, airlines, DMCs, and global travel solutions.
  • Deepen engagement with existing partners and potential collaborators through curated meetings and networking opportunities.
  • Gain exposure through pre-event marketing, on-site brand presence, and post-event engagement across the Crossroads 360 network.
  • Receive post-event access to the attendee list, enabling continued relationship building and business development.
  • Present destination capabilities, hospitality offerings, incentive programmes, and group travel solutions to a highly targeted GCC audience.
  • Use the platform to introduce new destinations, announce partnerships, or showcase tailored programmes designed for the GCC outbound market.

Our MICE Series

Editions
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Industry Leaders
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Sponsors
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Speakers
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Industry Focus

Outbound Travel Trade

Corporate & Government Organisations

MICE & Event Planning

Destination Weddings & Celebrations

Media, Entertainment & Production

Luxury Travel

Showcase your brand at premium booths

Present your solutions on stage or at roundtables

Connect with pre-qualified enterprise buyers

Hold 1:1 meetings with key decision-makers

Boost your business pipeline

Who Should Sponsor?

Hotels, Resorts & Accommodation Providers

  • International hotel chains
  • Regional hotel groups
  • Luxury resort brands
  • Lifestyle & boutique hotels
  • Serviced apartment operators
  • Long-stay & crew accommodation providers

DMCs & Destination Service Providers

  • Destination Management Companies(DMCs)
  • Ground handling agencies
  • Inbound tour operators
  • Local experience providers
  • Event logistics companies

Airlines & Aviation Stakeholders

  • International airlines
  • Regional carriers
  • Premium leisure airlines
  • Charter flight operators
  • Airport authorities

Travel Technology Providers

  • Hotel distribution platforms
  • Booking engines
  • Channel managers
  • CRM & travel software providers
  • Travel fintech & payment solution providers

Film-Friendly Destinations & Production Service Providers

  • Film commissions
  • Production service companies
  • Location support agencies
  • Destination film offices

Tourism Boards & Destination Marketing Organisations

  • National Tourism Organisations
  • Regional tourism boards
  • City convention bureaus
  • Film commissions

Luxury & Experiential Travel Brands

  • Cruise lines
  • Private yacht charter companies
  • Luxury rail operators
  • Adventure & experiential travel providers

Travel Services & Mobility Support

  • Travel insurance providers
  • Visa facilitation companies
  • Forex & cross-border payment companies
  • Global mobility service providers

Corporate Travel & Travel Management Solutions

  • Travel Management Companies (TMCs)
  • Corporate booking platforms
  • Business travel technology providers

Hosted Buyer Profiles

CORPORATES & GOVERNMENTS

  • Head of Corporate Travel
  • Director of Corporate Travel & Mobility
  • VP — Corporate Travel & Mobility
  • Senior Manager — Corporate Travel
  • Corporate Travel Manager
  • Head of Business Travel
  • Travel & Logistics Manager
  • Group Travel Manager
  • Head of Administration & Corporate Services
  • Director of Administration
  • Procurement Director — Travel & Services
  • Category Manager — Travel
  • Head of Protocol & Official Travel
  • Chief of Protocol
  • Head of Ministerial Travel & Hospitality
  • Head of Events & Corporate Hospitality
  • MICE Manager — Corporate
  • Head of HR & Organisational Development
  • Head of Learning & Development
  • Head of Investor Relations
  • Chief of Staff

DESTINATION WEDDING PLANNERS

  • Founder & Creative Director
  • Head of Destination Weddings
  • Head of International Weddings
  • Senior Destination Wedding Planner
  • Luxury Wedding & Events Director
  • Head of Celebrations & Special Events
  • Head of Bridal & Group Travel
  • Director of Luxury Events

LUXURY TRAVEL DESIGNERS

  • Founder & CEO
  • Head of Luxury Travel Design
  • Director of Private Client Travel
  • Senior Luxury Travel Consultant
  • HNI Travel Advisor
  • Bespoke Travel Designer
  • Head of VIP & Concierge Travel
  • Director of Tailor-Made Travel
  • Private Travel Manager
  • Head of Ultra-Luxury Experiences

MICE & INCENTIVE AGENCIES

  • Managing Director
  • CEO & Founder
  • Director of Incentive Programmes
  • Head of MICE & Incentive Travel
  • Account Director — Corporate MICE
  • Incentive Travel Manager
  • Senior Events Manager
  • Head of Corporate Events
  • Business Development Director
  • Group Travel Manager
  • Conference & Events Manager
  • Head of Delegate Experience
  • Operations Director — Events

PRODUCTION, MEDIA & ENTERTAINMENT

  • Head of Production Travel & Logistics
  • Director of International Productions
  • Head of Crew & Talent Logistics
  • Executive Producer
  • Line Producer
  • Production Manager
  • Location Manager
  • Head of Media Operations
  • Travel & Logistics Manager — Production
  • Director of Content & Productions
  • Head of International Shoots
  • Broadcast Operations Manager

Series Partners

Media Partners

Networking Partnership Package

  • Branded as Networking Partner
  • Logo across promotional channels
  • Dedicated account manager
  • Early access to delegate insights
  • Dedicated branded trestle table (Wi-Fi, power included)
  • Event app access with lead scanner
  • 1 attendee pass
  • On-site branding visibility
  • Full delegate list
  • Profile shared with interested attendees
  • Brand visibility until next edition

Silver Partnership Package

  • Branded as Silver Partner
  • Logo across promotional channels
  • Dedicated account manager
  • Early access to delegate insights
  • Delegate wish list invitations
  • 5 guaranteed one-to-one buyer introductions
  • Dedicated branded trestle table (Wi-Fi, power included)
  • Event app access with lead scanner
  • 2 attendee passes
  • On-site branding visibility
  • Full delegate list
  • Profile shared with interested attendees
  • Brand visibility until next edition

Gold Partnership Package

  • Branded as Gold Partner
  • Logo across all promotional channels
  • Dedicated account manager
  • Early access to delegate insights
  • Delegate wish list invitations
  • 10-minute speaking slot
  • 5 guaranteed one-to-one buyer introductions
  • Dedicated branded trestle table (Wi-Fi, power included)
  • Event app access with lead scanner
  • 3 attendee passes
  • On-site branding visibility
  • Full delegate list
  • Profile shared with interested attendees
  • Brand visibility until next edition

Platinum Partnership Package

  • Branded as Platinum Partner
  • Logo across all promotional channels
  • Dedicated account manager
  • Early access to delegate insights
  • Delegate wish list invitations
  • 10-minute speaking slot
  • 5 guaranteed one-to-one buyer introductions
  • 3x3 sqm exhibition space
  • Event app access with lead scanner
  • Full-page advertisement in event e-brochure
  • 4 attendee passes
  • Prominent branding across venue collaterals
  • Full delegate list
  • Profile shared with interested attendees
  • Brand visibility until next edition

Diamond Partnership Package

  • Branded as Diamond Partner
  • Logo across all promotional channels
  • Dedicated account manager
  • Early access to delegate insights
  • Delegate wish list invitations
  • 10-minute speaking slot
  • 45-minute exclusive workshop with 15–20 buyers
  • 5 guaranteed one-to-one buyer introductions
  • 3x3 sqm prime exhibition space
  • Event app access with lead scanner
  • Full-page advertisement in event e-brochure
  • 5 attendee passes
  • Prominent branding across venue collaterals
  • 1-minute promotional video during networking breaks
  • Full delegate list
  • Profile shared with interested attendees
  • Exclusive attendee survey
  • Case study published on website
  • Brand visibility until next edition

Lead Partnership Package

  • Branded as Lead Partner
  • Prominent logo placement across all promotional channels
  • Dedicated account manager
  • Early access to delegate insights
  • Delegate wish list invitations managed on your behalf
  • 15-minute speaking slot
  • Panel participation opportunity
  • 7 guaranteed one-to-one buyer introductions
  • 3x3 sqm prime exhibition space
  • Event app access with lead scanner
  • Full-page advertisement in event e-brochure
  • 7 attendee passes
  • Strong on-site branding visibility
  • 1-minute promotional video during networking breaks
  • Full delegate list
  • Profile shared with interested attendees
  • Exclusive attendee survey
  • Case study published on website
  • Brand visibility until next edition

Title Partnership Package

  • Branded as Title Partner and Presenting Partner of the Top Leaders Awards Magazine
  • Premium logo placement across website, email campaigns, social media, delegate outreach & media promotions
  • Dedicated account manager to align on target markets and execute deliverables
  • Early access to delegate registrations (including challenges & technology requirements)
  • Opportunity to exclude top 3 competitors
  • Delegate wish list invitations managed on your behalf
  • Dedicated email campaign/whitepaper blast to regional database
  • Pre-event executive interview promoted on social media
  • Press release acknowledgement
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Testimonials

As a first-time attendee, this has been an engaging and insightful experience on multiple levels. The quality of wedding planners, strong speaker lineup, and valuable content truly stood out. It’s encouraging to see the support from the tourism authority and the growing excitement around Wynn Al Marjan Island. I look forward to what’s ahead.
David Loiseau
David LoiseauVice President- Sales, Wynn Al Marjan Island
It’s been a fantastic three days connecting and engaging with top wedding planners from around the world. Bringing together over 500 planners from 75+ countries under one roof made it truly special. It’s been a privilege to be part of such a dynamic and global community.
Socorro Morake
Socorro MorakeSenior Manager, Ras Al Khaimah Tourism
An exceptional experience in a stunning setting, with the perfect blend of wedding planners, productive B2B meetings, and memorable evenings and shows. We had the opportunity to connect with many outstanding planners and engage in meaningful conversations. We look forward to building on these connections and welcoming new opportunities.
Selina Frommer
Selina FrommerHead of Events, THE DOLDER GRAND
This has been an outstanding experience and a significant step up from our previous participation. The event delivered high-quality meetings with partners and suppliers, reinforcing the importance of meaningful connections. With strong interest from the Middle East, we are delighted to have already secured weddings for 2025 and 2026 and look forward to continued growth.
Hadi Medawar
Hadi MedawarDirector of Sales and Marketing, JW Marriot Muscat

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