Where Saudi Arabia's Luxury Leaders Convene

Where
Saudi Business Meets
The World

Where Saudi Business Meets The World

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About Crossroads 360

Crossroads 360 is a Saudi Arabia-focused, invitation-only hosted-buyer marketplace dedicated to the region’s outbound business and group travel ecosystem. Bringing together the Kingdom’s most influential corporate travel leaders, MICE and incentive planners, outbound agencies, and production travel decision-makers, the platform connects them with the world’s leading hotels, destinations, airlines, DMCs, and travel solution providers through a fully curated programme of pre-scheduled, high-value appointments. This is not a traditional exhibition driven by footfall. Crossroads 360 is a purpose-built deal-making platform the definitive convergence point where Saudi Arabia outbound partnerships are forged, supplier relationships are secured, and international business is activated with precision, relevance, and intent.

Why Saudi Arabia?

Saudi Arabia has rapidly become one of the world's most powerful outbound source markets affluent by design, mobile by ambition, and decisive in how it spends. For destinations, hotels and airlines, presence in this room is not optional. It is the price of admission.

$35 B+

Annual outbound spend, by 2030

Affluent by nature.

Saudi Arabia ranks among the world's highest per-capita spenders. Demand concentrates in luxury, celebration and long-haul.

$5-6K

Average spend, per traveller

Exceptionally mobile

Elite connectivity and expanded passport access make Saudi nationals the region's fastest-growing premium outbound segment.

800K+

Outbound departures, a year

Corporate momentum

Vision 2030 giga-projects and a swelling corporate base keep outbound and incentive travel climbing at 18% CAGR.

What Sets Us Apart?

Crossroads 360 brings together the entire ecosystem driving the Saudi Arabia’s outbound travel industry corporate travel leaders, MICE and incentive planners, outbound agencies, and production travel decision-makers alongside the world’s leading hotels, destinations, airlines, DMCs, and travel solution providers. It addresses the region’s growing need for structured, high-value international partnerships built with precision, relevance, and commercial intent.

Our MICE Series

Editions
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Industry Leaders
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Featured Discussions

Buyer Profiles Include

70%

Corporate Travel Heads & Procurement Leaders

30%

MICE & Incentive Agencies

Luxury Travel Designers

Destination Wedding Planners

Production & Media Travel Heads

Market Focus

Saudi Arabia

UAE, Qatar, Kuwait, Bahrain, Oman & India

Buyer Profiles Include

Corporates & Governments Travel Heads & Procurement Leaders

MICE & Incentive Agencies

Luxury Travel Designers

Destination Wedding Planners

Production & Media Travel Heads

The Audience

100 Fully Hosted

MICE Decision-Makers & Budget Holders Corporates & Governments

Travel heads and procurement leaders with live, signed budgets.

50 Invited

Outbound MICE & Luxury Travel Agencies + High-End Wedding Planners

Agencies & Specialists

Buyer Profiles Include

Corporates & Governments Travel Heads & Procurement Leaders

MICE & Incentive Agencies

Luxury Travel Designers

Destination Wedding Planners

Production & Media Travel Heads

Hosted Buyer Profiles

Series Speakers

We bring together the industry’s most respected voices, delivering sessions that inspire, educate, and leave a lasting impression.

Bansari Vyas

Business Head – Travel
Banking & Financial Services, Facebook

Leads GPU and compute infrastructure strategy across EMEA and JAPAC, overseeing large-scale data center investments, hyperscale infrastructure delivery, digital transformation programs, and capital allocation for AI-driven growth.

Rajdev Bhattacharya

General Manager
Global Travel & Hospitality, Wipro

Mohit Vyas

Head of HR Operations
Global Mobility, Nokia

Satya Prakash

Head – Global Mobility
L&T Infotech Ltd

Ziad Raphael Nassar

Owner
ZIAD RAPHAEL NASSAR créateur d'ambiance

Zainab Alsalih

Founder & Managing Director
Carousel Events FZ LLC

Sarah Almughamis

GM, Founder & Co-Owner
QB Planner

Ghada Abboud Blanco

Founder
Ghada Blanco Weddings & Events

Salah Bushehri

Managing Director
Chandal Events Management & Organizer

Why Attend?

Crossroads 360 brings together the Saudi Arabia’s most influential outbound travel buyers and the world’s leading hotels, destinations, airlines, and DMCs in a purpose-built marketplace designed to create meaningful international partnerships. The event connects corporate travel leaders, MICE planners, incentive specialists, and outbound travel decision-makers from across the region with global suppliers to explore new destination opportunities, strengthen strategic relationships, and drive outbound business and group travel growth.

Gain insights into the evolving dynamics of Saudi outbound travel, corporate mobility, and incentive programmes through expert discussions and peer-led conversations.

Discover destinations, hospitality brands, airlines, and travel solutions actively seeking partnerships with Saudi outbound buyers.

Engage with fellow Saudi travel leaders, corporate travel managers, and MICE planners to exchange experiences and shape future outbound travel strategies.

Meet international hotels, DMCs, destinations, and airlines through curated one-to-one meetings designed to create meaningful business opportunities.

Crossroads 360 is a high-impact hosted-buyer marketplace designed to deliver measurable outcomes by connecting Saudi decision-makers with vetted international travel partners in a structured, efficient environment.

Industry Focus

Series Partners

Media Partners

Trusted by Industry Leaders

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