Exhibit in Front of Saudi Arabia’s Leading Outbound Travel Decision-Makers

Position your brand at Crossroads 360 Saudi Arabia, the Kingdom’s premier hosted-buyer marketplace connecting global travel suppliers with the country’s most influential corporate, MICE, and incentive travel buyers.

  • 7th - 8th April 2027
  • Saudi Arabia
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Benefits of Exhibiting

  • Customised exhibiting options designed to align with your business objectives, partnership goals, and market expansion strategy in Saudi Arabia.
  • Meet senior corporate travel managers, MICE planners, incentive programme leaders, and production travel specialists actively sourcing international partners.
  • Connect with qualified Saudi outbound buyers seeking hotels, destinations, airlines, DMCs, and global travel solutions.
  • Deepen engagement with existing partners and potential collaborators through curated meetings and networking opportunities.
  • Gain exposure through pre-event marketing, on-site brand presence, and post-event engagement across the Crossroads 360 network.
  • Receive post-event access to the attendee list, enabling continued relationship building and business development.
  • Present destination capabilities, hospitality offerings, incentive programmes, and group travel solutions to a highly targeted Saudi audience.
  • Use the platform to introduce new destinations, announce partnerships, or showcase tailored programmes designed for the Saudi outbound market.

Our MICE Series

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Industry Focus

Outbound Travel Trade

Corporate & Government Organisations

MICE & Event Planning

Destination Weddings & Celebrations

Media, Entertainment & Production

Luxury Travel

Showcase your brand at premium booths

Present your solutions on stage or at roundtables

Connect with pre-qualified enterprise buyers

Hold 1:1 meetings with key decision-makers

Boost your business pipeline

Who Should Sponsor?

  • Global hotel chains (luxury, upper-upscale, upscale)
  • Boutique luxury resorts & private villas
  • All-inclusive resort operators
  • Business hotels targeting corporate travel
  • Wedding-focused destination resorts
  • Long-stay / serviced apartments (for production crews)
  • DMCs & Destination Service Providers
  • Destination Management Companies (full-service)
  • Local ground handling operators
  • Event logistics & group travel specialists
  • Wedding & celebration execution partners
  • Film location support & permitting agencies
  • Luxury concierge & bespoke itinerary planners
  • Tourism Boards & Destination Marketing Organisations (DMOs)
  • National tourism boards
  • Regional/state tourism authorities
  • City convention & visitors bureaus (CVBs)
  • City convention & visitors bureaus (CVBs)
  • Film commissions (destination + production promotion)
  • Investment & promotion authorities (tourism + film)
  • Airlines & Aviation Stakeholders
  • Full-service international airlines
  • Low-cost carriers targeting outbound volume
  • Private jet & charter operators
  • Airline alliances & route development teams
  • Airport authorities & hub operators
  • Aviation leasing / charter solution providers
  • Film-Friendly Destinations & Production Service Providers
  • National & regional film commissions
  • Production studios & sound stage operators
  • Location management companies
  • Production service companies (fixers, crew support)
  • Incentive/rebate program authorities
  • Virtual production & post-production facilities
  • Corporate Travel & Travel Management Companies (TMCs)
  • Global TMCs (enterprise travel management)
  • Regional corporate travel agencies
  • Travel procurement & expense management firms
  • Business travel platforms
  • Workforce mobility & relocation providers
  • Travel Technology Providers
  • Online booking platforms & aggregators
  • Travel SaaS platforms (TMC tech, agency tools)
  • Property Management Systems (PMS)
  • Revenue management & pricing tools
  • AI-driven itinerary & personalization engines
  • Travel fintech (payments, BNPL, forex tech)
  • CRM & customer engagement platforms
  • Travel Services & Mobility Support
  • Travel insurance providers
  • Visa & immigration service companies
  • Forex & cross-border payment providers
  • Ground transport providers (chauffeur, car rental)
  • Rail & intercity mobility providers
  • Airport concierge & VIP handling services
  • Logistics & baggage handling services
  • Cruise lines (luxury & expedition)
  • Private yacht charter companies
  • Private aviation / jet membership providers
  • Luxury rail journeys
  • Adventure & experiential travel operators
  • Ultra-luxury tour operators
  • Exclusive destination experience curators

Who Should Attend?

  • Managing Director
  • General Manager
  • Head of Outbound Travel
  • Director of Travel Operations
  • Product Manager – International Destinations
  • Contracting Manager
  • Procurement Manager – Travel
  • FIT Manager
  • Group Travel Manager
  • Head of Corporate Travel
  • Travel Procurement Manager
  • Travel & Mobility Manager
  • Global Travel Manager
  • Corporate Travel Buyer
  • Administration & Travel Manager
  • Head of Administration (Travel Oversight)
  • Procurement Director – Travel Category
  • MICE Manager
  • Incentive Travel Manager
  • Events & Travel Manager
  • Corporate Events Director
  • Group Travel Planner
  • Conference & Travel Manager
  • Destination Wedding Planner
  • Luxury Event Planner
  • Wedding Travel Specialist
  • Head of Weddings
  • Celebration Travel Consultant
  • Head of Production
  • Executive Producer
  • Production Manager
  • Line Producer
  • Location Manager
  • Travel & Logistics Manager – Production
  • Production Operations Manager
  • Media Operations Director
  • Luxury Travel Consultant
  • Travel Designer
  • HNI Travel Advisor
  • Director – Luxury Travel

Series Partners

Media Partners

Networking Partnership Package

  • Branded as Networking Partner
  • Logo across promotional channels
  • Dedicated account manager
  • Early access to delegate insights
  • Dedicated branded trestle table (Wi-Fi, power included)
  • Event app access with lead scanner
  • 1 attendee pass
  • On-site branding visibility
  • Full delegate list
  • Profile shared with interested attendees
  • Brand visibility until next edition

Silver Partnership Package

  • Branded as Silver Partner
  • Logo across promotional channels
  • Dedicated account manager
  • Early access to delegate insights
  • Delegate wish list invitations
  • 5 guaranteed one-to-one buyer introductions
  • Dedicated branded trestle table (Wi-Fi, power included)
  • Event app access with lead scanner
  • 2 attendee passes
  • On-site branding visibility
  • Full delegate list
  • Profile shared with interested attendees
  • Brand visibility until next edition

Gold Partnership Package

  • Branded as Gold Partner
  • Logo across all promotional channels
  • Dedicated account manager
  • Early access to delegate insights
  • Delegate wish list invitations
  • 10-minute speaking slot
  • 5 guaranteed one-to-one buyer introductions
  • Dedicated branded trestle table (Wi-Fi, power included)
  • Event app access with lead scanner
  • 3 attendee passes
  • On-site branding visibility
  • Full delegate list
  • Profile shared with interested attendees
  • Brand visibility until next edition

Platinum Partnership Package

  • Branded as Platinum Partner
  • Logo across all promotional channels
  • Dedicated account manager
  • Early access to delegate insights
  • Delegate wish list invitations
  • 10-minute speaking slot
  • 5 guaranteed one-to-one buyer introductions
  • 3x3 sqm exhibition space
  • Event app access with lead scanner
  • Full-page advertisement in event e-brochure
  • 4 attendee passes
  • Prominent branding across venue collaterals
  • Full delegate list
  • Profile shared with interested attendees
  • Brand visibility until next edition

Diamond Partnership Package

  • Branded as Diamond Partner
  • Logo across all promotional channels
  • Dedicated account manager
  • Early access to delegate insights
  • Delegate wish list invitations
  • 10-minute speaking slot
  • 45-minute exclusive workshop with 15–20 buyers
  • 5 guaranteed one-to-one buyer introductions
  • 3x3 sqm prime exhibition space
  • Event app access with lead scanner
  • Full-page advertisement in event e-brochure
  • 5 attendee passes
  • Prominent branding across venue collaterals
  • 1-minute promotional video during networking breaks
  • Full delegate list
  • Profile shared with interested attendees
  • Exclusive attendee survey
  • Case study published on website
  • Brand visibility until next edition

Lead Partnership Package

  • Branded as Lead Partner
  • Prominent logo placement across all promotional channels
  • Dedicated account manager
  • Early access to delegate insights
  • Delegate wish list invitations managed on your behalf
  • 15-minute speaking slot
  • Panel participation opportunity
  • 7 guaranteed one-to-one buyer introductions
  • 3x3 sqm prime exhibition space
  • Event app access with lead scanner
  • Full-page advertisement in event e-brochure
  • 7 attendee passes
  • Strong on-site branding visibility
  • 1-minute promotional video during networking breaks
  • Full delegate list
  • Profile shared with interested attendees
  • Exclusive attendee survey
  • Case study published on website
  • Brand visibility until next edition

Title Partnership Package

  • Branded as Title Partner and Presenting Partner of the Top Leaders Awards Magazine
  • Premium logo placement across website, email campaigns, social media, delegate outreach & media promotions
  • Dedicated account manager to align on target markets and execute deliverables
  • Early access to delegate registrations (including challenges & technology requirements)
  • Opportunity to exclude top 3 competitors
  • Delegate wish list invitations managed on your behalf
  • Dedicated email campaign/whitepaper blast to regional database
  • Pre-event executive interview promoted on social media
  • Press release acknowledgement
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Testimonials

As a first-time attendee, this has been an engaging and insightful experience on multiple levels. The quality of wedding planners, strong speaker lineup, and valuable content truly stood out. It’s encouraging to see the support from the tourism authority and the growing excitement around Wynn Al Marjan Island. I look forward to what’s ahead.
David Loiseau
David LoiseauVice President- Sales, Wynn Al Marjan Island
It’s been a fantastic three days connecting and engaging with top wedding planners from around the world. Bringing together over 500 planners from 75+ countries under one roof made it truly special. It’s been a privilege to be part of such a dynamic and global community.
Socorro Morake
Socorro MorakeSenior Manager, Ras Al Khaimah Tourism
An exceptional experience in a stunning setting, with the perfect blend of wedding planners, productive B2B meetings, and memorable evenings and shows. We had the opportunity to connect with many outstanding planners and engage in meaningful conversations. We look forward to building on these connections and welcoming new opportunities.
Selina Frommer
Selina FrommerHead of Events, THE DOLDER GRAND
This has been an outstanding experience and a significant step up from our previous participation. The event delivered high-quality meetings with partners and suppliers, reinforcing the importance of meaningful connections. With strong interest from the Middle East, we are delighted to have already secured weddings for 2025 and 2026 and look forward to continued growth.
Hadi Medawar
Hadi MedawarDirector of Sales and Marketing, JW Marriot Muscat

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